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From behind-the-scenes walkthroughs to expert insights, these YouTube creators cover everything from logistics and design to marketing and attendee engagement. No fluff, just real, practical content you can use right away.
This list is built for anyone in the events space: planners, coordinators, marketers, freelancers, venue managers, and everyone in between. If you're looking to sharpen your skills and stay ahead of the curve, you're in the right place.
The best YouTube channels for event professionals educate, guide, and help you make smarter decisions in your day-to-day work. They offer content that’s practical, easy to digest, and rooted in real industry experience.
What sets these channels apart is their ability to deliver value consistently. You will find walkthroughs of planning processes, honest reviews of tools, and real-world breakdowns of events from start to finish. These aren’t just highlight reels. Instead, they are packed with insights you can actually apply.
A strong channel brings industry expertise to the table. The creators know the pressure of tight timelines, shifting budgets, and high client expectations, and their content reflects that. Whether it’s tips on managing large-scale conferences or creative ideas for intimate gatherings, the advice is grounded in reality.
Consistency is also key. Channels that post regularly tend to stay on top of event trends, tech updates, and shifting audience expectations. They keep you learning and adapting, which is essential in such a fast-moving industry.
We considered all of this when putting together our list. Every channel featured here has been carefully selected for its quality, relevance, and value to today’s event professionals.
Here are the must-watch YouTube channels for every event professional:
Subscribing is a good start. However, to really benefit from these channels, you must be intentional about how you watch and apply what you learn.
Now, let’s talk about the YouTube channels that we really liked and usually recommend to our event planners
Skift Meetings is a leading platform dedicated to defining the future of business events. Founded by Rafat Ali, a seasoned entrepreneur and recognized leader in the travel industry, Skift has become a trusted resource for event professionals. Ali's extensive background in media and business strategy has cemented Skift's credibility as a forward-thinking entity.
The Skift Meetings YouTube channel, managed by the Skift team, boasts over 24.3K subscribers. It offers valuable content that covers industry trends, innovative event strategies, and insightful interviews with key figures in the meetings and events sector.
Skift Meetings covers a wide range of topics relevant to today’s event professionals, including:
The channel’s content is especially valuable for planners looking to stay ahead of trends and hear directly from industry leaders at events like the Skift Meetings Forum.
A standout video is "Ben Erwin at Skift Meetings Forum 2024", where Ben Erwin addresses the future of live event production, tackling topics like pricing complexities, competition in AV services, and Encore's post-pandemic adaptations. He emphasizes the importance of balancing pricing pressures with the increasing complexity of event technology and highlights Encore's efforts to enhance service delivery and customer engagement.
Logan Clements is a seasoned freelance event producer and showcaller with a passion for creating engaging and memorable live events. With over 180 events under her belt, including roles at the Tokyo 2020 and Paris 2024 Olympics, she brings a wealth of experience to her work.
In 2016, Logan founded Logan Strategy Group to help clients reduce stress around event production. Her diverse portfolio spans corporate conferences, nonprofit galas, and sports events, showcasing her versatility in the industry.
Her YouTube channel, which has over 5.42K subscribers, serves as an educational platform offering a wealth of knowledge on event production, technical aspects, and business strategies for event professionals.
Logan’s channel is packed with practical content for planners who want to feel confident behind the scenes. Some of her most useful topics include:
It’s the kind of channel that helps plan and run events efficiently.
A standout video is "Event Producer Tips: 3 Lessons Learned in Events in 2024," in which Logan shares key insights from her experiences as an event producer over the past year. She discusses the importance of adaptability in the face of unexpected challenges, emphasizing how flexibility can lead to successful event outcomes.
Logan also highlights the value of clear communication with clients and teams to ensure everyone is aligned on objectives and expectations. Additionally, she reflects on the necessity of continuous learning and staying updated with industry trends to remain competitive in the evolving events landscape. These lessons provide practical guidance for event professionals aiming to enhance their planning and execution strategies.
Event Certificate was founded by Jody-Ann Rowe, a seasoned event planner and digital marketing expert with over 15 years of experience in the industry. It is a leading resource for event and wedding planners seeking to enhance their online presence and business strategies. She has built a diverse portfolio that includes managing five- and six-figure corporate events and launching several successful ventures.
Her YouTube channel, managed by the Event Certificate team, serves as an educational platform. With over 21.9K subscribers, the channel offers a wealth of knowledge on event production, technical aspects, and business strategies for event professionals.
Event Certificate is all about helping planners and wedding pros grow their business with smart, strategic marketing. On the channel, Jody-Ann covers:
It’s a go-to resource for planners who want to strengthen their marketing, attract better clients, and build a business that runs smoothly behind the scenes.
We highlighted this channel because of the video "How to Start an Event Venue Business in 2025." In it, Jody sits down with Bonnie Hawthorne, a seasoned venue business coach and consultant, to discuss the essential steps to launching a successful event venue. They cover everything from finding the right location and securing permits to marketing your space, setting pricing, and managing day-to-day operations.
Bonnie shares real-life lessons from her own journey, including the challenges of rezoning her Airbnb property. She also opens up about how she recovered from a $20,000 surprise expense, offering practical, actionable advice for anyone looking to build a profitable venue business.
Yes! Event Decor & More is a YouTube channel dedicated to the art of event decoration. Founded by Lonielle Cousar, an event designer and business coach with over a decade of experience, the channel offers a mix of step-by-step tutorials and innovative decoration ideas.
Lonielle's expertise spans various aspects of event planning, including balloon decorations, event backdrops, and table centerpieces. Her commitment to educating both novice and seasoned event planners is evident through her online classes and business resources. With over 86.6K subscribers and more than 8.6 million views, the channel serves as a valuable resource for those looking to improve their event decorating skills.
This channel is a favorite for planners who want hands-on decorating tips that actually work in real event settings. Lonielle shares:
It’s a great mix of how-to content and real-world lessons, making it a reliable resource for event professionals at any stage.
What makes the video “5 Reasons Why Event Decorating Business FAIL!” our favorite is how insightfully Lonielle Cousar breaks down the common pitfalls that lead to failure in the event decorating industry. She covers everything from poor planning and weak client communication to pricing mistakes and financial mismanagement.
Lonielle also stresses the importance of ongoing skill development and staying current with industry trends. Her honest, experience-backed advice gives event professionals practical strategies to avoid setbacks and build a thriving, sustainable business.
Bash Besties is a fun, creative, and information-packed channel. Founded by Taylor, an experienced event planner based in Los Angeles, the channel offers a mix of step-by-step tutorials and creative decoration ideas. Taylor's expertise spans various aspects of event planning, including balloon decorations, event backdrops, and table centerpieces.
With over 55.3K subscribers, the channel serves as a valuable resource for those looking to enhance their event decorating skills.
Bash Besties is a go-to for decorators and planners who want creative inspiration and practical business advice in one place. The channel covers:
It’s a helpful blend of creative how-to content and honest insights from someone who’s built a business from the ground up.
We highly recommend the "How to Book Clients as a NEW Event Planner!!" video on the Bash Besties channel. In this session, Taylor outlines a clear, step-by-step approach for securing clients as a newcomer to the event planning industry. She emphasizes the importance of building a strong portfolio, leveraging social media for marketing, and networking effectively to establish a client base.
Taylor also shares practical tips on setting competitive pricing and delivering exceptional service to encourage referrals. Although the video was published over two years ago, the strategies and insights remain highly relevant and actionable for today's aspiring event planners.
Splash is an event marketing platform designed to help teams market, measure, and scale live, virtual, and hybrid event programs. Founded in 2011 by Ben Hindman and Brett Boskoff, Splash has become a trusted resource for event professionals. Hindman, an event planner turned tech entrepreneur, previously led national events for Thrillist and co-founded the Summit Series, bringing a wealth of experience to the platform.
The Splash YouTube channel, managed by their in-house team, has over 6.97K subscribers. It is designed to give planners the practical tools and insights they need to run efficient, on-brand, and measurable event programs.
Splash is built for event marketers and planners who want to run better events with the help of technology and automation. On the channel, you’ll find:
It’s especially useful for teams who are running events at scale and need everything to be efficient, measurable, and polished.
We highly recommend the video "How to Boost Event Attendance with AI" on the Splash YouTube channel. In this insightful session, Splash's Perry Piep and Eric Aguirre address the common challenge of predicting and enhancing event attendance. They introduce Attendance Insights, Splash's innovative AI-driven tool designed to provide hosts with predictive analytics about anticipated event outcomes.
The discussion delves into how this solution leverages years of event data to forecast attendance and offers actionable strategies to increase turnout. This video is particularly valuable for event professionals seeking to harness AI technology to optimize their event planning and execution.
Elevate Experiences is a dynamic brand experience agency dedicated to designing, planning, and producing remarkable events that help people and teams thrive. Founded by Billy Boughey in 2012, the company has grown from serving local Atlanta-based organizations to partnering with over 250 clients globally.
Billy's passion for creating intentional environments and engaging content has been the driving force behind Elevate's mission. The Elevate Experiences YouTube channel, managed by their in-house team, boasts over 61.9K subscribers and offers a wealth of content focused on event planning guidance and creative inspiration.
Elevate Experiences stands out for its focus on creating meaningful events and strong teams behind them. The channel features content on:
It’s a great fit for planners who care just as much about impact as they do about the execution.
We highly recommend the "Your Event Could Look Like This: The Power of Connecting Content to Your Audience" video on the Elevate Experiences YouTube channel. In this insightful presentation, the Elevate team emphasizes the critical role of curating relevant and engaging content to enhance audience connection during events.
They demonstrate how various elements, from interactive icebreaker games to compelling keynote speeches, can be strategically designed to resonate with attendees. By showcasing real-life examples and practical strategies, the video provides event professionals with actionable insights to create more impactful and memorable experiences for their audiences.
Greeneyed Ambition is a YouTube channel dedicated to guiding event planning and catering business owners through the intricacies of scaling their operations. Founded by Jese Gary, a seasoned entrepreneur with over a decade of experience, the channel emphasizes transitioning from solo entrepreneurship to structured business management.
Jese's background includes a successful career in plus-size modeling, with features in Essence Magazine and QVC, which paved the way for her ventures into entrepreneurship. She launched LuxeGiving in 2011, focusing on community building and creating meaningful environments. Through Greeneyed Ambition, which has over 1.9K subscribers, Jese offers content that delves into system optimization, team expansion, and effective marketing strategies.
Greeneyed Ambition focuses on the business side of event planning, showing what it really takes to grow, streamline, and stay profitable. On the channel, you’ll find content around:
It’s honest, practical advice for planners who want to run their business with more structure and less stress.
We highly recommend the video "Is Your Event Business Making These COSTLY Mistakes?" on the Greeneyed Ambition YouTube channel. In this insightful session, Jese Gary outlines five critical mistakes that can hinder the growth of event planning businesses.
She emphasizes the pitfalls of underpricing services, the necessity of implementing efficient productivity systems, and the risks associated with relying solely on social media for client acquisition. Jese provides actionable strategies to overcome these challenges, offering event professionals practical guidance to enhance their business operations and achieve their goals for 2025.
Nick Gray is an entrepreneur and author renowned for transforming traditional experiences into engaging, community-driven events. He founded Museum Hack, a company that reimagined museum tours by making them interactive and entertaining, leading to its expansion across major U.S. cities and generating nearly $3 million in revenue before he sold it in 2019.
Building on his passion for fostering connections, Nick authored The 2-Hour Cocktail Party, a guide that offers practical advice on hosting effective gatherings to build meaningful relationships. His YouTube channel, managed by his team, features content on hosting strategies, attracting over 9.89K subscribers.
Nick’s channel is a valuable resource for event planners who want to host better gatherings. Here’s what you’ll find:
While Nick also shares personal vlogs, his event-focused videos are packed with practical tips that can help planners create better, more impactful events.
We highly recommend the video "Event Hosting 101: The Skills You Need to Be the Star of the Show!" on Nick Gray's YouTube channel. In this engaging behind-the-scenes look, Nick walks viewers through the entire event hosting process—from meticulous planning and setup to the final touches that ensure success.
He shares practical tips and tricks, emphasizing the importance of preparation, effective communication, and creating a welcoming atmosphere. This video serves as a valuable resource for event professionals who want to enhance their hosting skills and deliver memorable experiences for their attendees.
Whova is a comprehensive event management platform designed to modernize and streamline the planning, execution, and engagement aspects of events. Founded in 2013 by Dr. Yuanyuan Zhou, a distinguished computer scientist and professor at the University of California, San Diego, Whova has rapidly become a trusted tool for event organizers worldwide.
The Whova YouTube channel, managed by their dedicated team, has gained over 2.78K subscribers and offers a wealth of content aimed at empowering event professionals.
Whova’s channel is great for planners looking to learn both the platform and broader event strategies. It covers:
Whether you’re mastering the platform or seeking expert advice, Whova provides content that’s both educational and practical.
The video “5 Pro Tips for Event Venue Selection and Negotiation” is one of Whova’s most valuable resources for planners. In this expert-led panel, Brook Wyntergreen Olsen and Loryn Wellman unpack some of the biggest considerations when choosing and negotiating with venues.
They share practical advice on securing better deals without sacrificing quality, avoiding common pitfalls, and understanding the fine print in venue contracts. The discussion also explores how to integrate technology into venue setups and highlights emerging trends in sustainable event management. It’s part of Whova’s Event Insider series, which is designed to equip planners with actionable strategies drawn from real experience.
Cvent is a comprehensive event management platform that offers insights into event technology and hospitality solutions. Founded in 1999 by Reggie Aggarwal, a former corporate lawyer who identified the need for more efficient event planning tools while organizing events for the Indian CEO Network.
Under Aggarwal's leadership, the company has navigated significant challenges, including the dot-com bust and the COVID-19 pandemic, to serve over 24,000 customers worldwide, including half of the Fortune 500 companies. Cvent's YouTube channel, managed by their in-house team, has over 5.17K subscribers and features a mix of content, including tutorials and trends.
Cvent’s channel is a valuable resource for event planners who want to leverage technology to create smoother, more efficient events. It covers:
With a mix of tech tips and real-world strategies, Cvent offers actionable insights that help planners create memorable, well-executed events.
One of the most valuable videos on the channel is “4 Event Trends You MUST Know in 2025.” In this short but insightful breakdown, Cvent highlights the biggest shifts shaping the events industry, from scaling personalization and using AI more strategically, to the rise of small, in-person gatherings and the growing importance of year-round event content.
Backed by their 2025 Cvent Trends Report, the video gives planners a clear view of where the industry is heading and how to adapt for stronger attendee engagement and event success.
Event Industry News is a leading online publication and YouTube channel that provides the latest news and insights for event professionals. Founded by Adam Parry, a seasoned event industry expert and technology enthusiast, the platform has become a trusted source for organizers, promoters, and suppliers worldwide.
Adam's passion for event technology led him to co-create Event Tech Live, Europe's only show dedicated to event technology, and co-organize the Event Technology Awards, which recognize excellence in the event tech sector. His contributions have earned him a spot among the Top 100 Most Influential People in the Event Industry. The Event Industry News YouTube channel, managed by their dedicated team, boasts over 1.32K subscribers and features a diverse range of content.
Event Industry News offers up-to-date content that helps event professionals stay informed about key industry shifts. The channel focuses on:
With fresh perspectives and real-world solutions, this channel keeps planners in the know and ready to tackle the evolving event landscape.
A particularly insightful video is "Greenwashing," featuring sustainability strategy experts Sam Wilson and Dr. Dominic Tantram. In this episode, they delve into the nuances of greenwashing within the events industry, discussing its inadvertent occurrences and the challenges in communicating genuine sustainability efforts.
The conversation also touches on concepts like materiality and double materiality. These insights help event professionals better understand how to authentically implement and communicate sustainable practices in their events.
Seth Ferguson is the founder of The Multifamily Conference, one of the largest real estate investing events in North America, known for drawing thousands of attendees and high-profile speakers like Grant Cardone, Kevin O’Leary, and Alex Rodriguez. With a deep understanding of what makes conferences successful, Seth brings firsthand experience in building, promoting, and scaling large-scale events.
His YouTube channel, which has over 9.18K subscribers, is home to the Event Domination series. It is a collection of videos that break down the strategy behind planning high-impact events.
Seth Ferguson’s channel is packed with real, actionable advice for event planners looking to grow their reach and boost event attendance. The channel dives into:
While some content covers broader business topics like real estate, the event-specific advice is a goldmine for planners looking to take their events to the next level.
A standout video on Seth Ferguson’s channel is “How to Create an Event That Sells.” Seth shares a structured approach to creating presentations and workshops that drive engagement in this session.
He explains how to balance educational content with entertainment to keep attendees focused and involved. This video offers practical, no-nonsense advice for planners looking to create high-impact sessions that convert interest into attendance.
Living Luxuriously for Less is a YouTube channel dedicated to guiding event planning and catering business owners through the intricacies of scaling their operations. Founded by Melanie Turner, a seasoned event planner and decorator, the channel emphasizes transitioning from solo entrepreneurship to structured business management.
Melanie's background includes a successful career in event planning, with a focus on creating luxurious experiences on a budget. As of now, the channel has garnered over 215K subscribers, reflecting its impact and relevance in the industry.
Living Luxuriously for Less is a must-watch for planners who want to create stunning events without breaking the bank. The channel covers:
Melanie’s practical, hands-on approach helps planners turn ordinary spaces into showstoppers, all while keeping costs down.
A standout video on the channel is “25 Gold Wedding and Event Decor Must Haves | My Most Used Favorites.” In this list-style walkthrough, Melanie shares her go-to décor pieces for weddings, parties, and corporate events.
From showstopping centerpieces to budget-friendly table accents, these tried-and-true items are all about giving events that luxe look without overspending. It's a great starting point for planners who want to build a solid inventory or elevate their setups with affordable, timeless staples.
Smart Meetings is the video extension of the well-known meetings industry magazine. Founded in 2002 by Marin Bright, a trailblazer in the hospitality and publishing sectors, Smart Meetings has been a trusted resource for event professionals for over two decades. Marin's extensive experience in the industry and her vision to create a platform that offers cutting-edge content have been instrumental in shaping the brand's success.
While the channel currently has a modest subscriber base of 384, it offers high-quality, insightful content that is both informative and engaging. It is a valuable yet underrated resource for professionals in the event industry.
Smart Meetings is a valuable resource for planners who want to dig into both the big picture and the finer details of event management. The channel covers:
Even though not all videos are event-specific, the channel delivers practical, strategic content that helps planners navigate both the operational and leadership sides of event planning.
A particularly insightful video on the Smart Meetings channel is "From Vision to Venue: How AI Is Transforming Event Planning." In this episode, co-hosts Eming Piansay and Sara Robertson engage with Yaron Lipshitz, CEO of Prismm, and Katie Moser, Director of Marketing and Business Development at GoGather, to explore the impact of artificial intelligence on the events industry.
Lipshitz discusses how Prismm's platform enables planners to visualize venues in photorealistic 3D, streamlining collaboration and reducing costs. Moser shares practical applications of AI, such as content generation and data analysis, that enhance efficiency in event planning. Together, they provide a comprehensive overview of how AI is making event planning more innovative and sustainable.
The events industry moves fast, and staying sharp means keeping your ideas fresh, your skills current, and your strategies smart. The YouTube channels we have covered are not just entertaining to watch; they’re packed with real insights from people who know the business inside and out.
Whether you're building your first event from the ground up or fine-tuning a packed calendar of high-level productions, these creators offer tools, event launch ideas, and inspiration you can use right away. From step-by-step tutorials and behind-the-scenes breakdowns to trend reports and tech deep dives, there’s something here for every kind of planner.
You can learn on your own time and pace, without any expensive courses. Just real content that helps you get better at what you do.
So subscribe, take notes, and start putting what you learn into practice. Your next great event idea might just be a click away.
