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Even if your event is unique and exciting, it won't attract attendees without proper marketing. After putting time into planning every detail, from the venue to the entertainment, it's time to focus on online promotion.
First and foremost, you need to build a great event website that reflects your brand and captures attention.
And we're going to show you how to do just that.
Event promotion websites (like Meetup, Eventbrite, and Eventful) provide a user-friendly interface for event organizers to create and promote their events. They also allow users to discover and RSVP to a wide range of events in their area. These can provide insight on how to craft your own promotional strategies.
Social media integration on a website allows event promotion to reach a wider audience by leveraging the power of social networks. By integrating social media sharing buttons and widgets, event information and updates can be easily shared, increasing visibility and attracting more attendees.
There are a number of great ways to get your event seen by the right people. The key is knowing how to leverage event digital marketing to target the right audience, drive them to your website or event platform and compel them to act.
In today’s internet-driven world, promoting your event online is essential. Digital marketing not only simplifies event promotion but also helps you reach a larger audience and boost engagement.
A successful event can bring great rewards—new clients, increased brand awareness, more revenue, and the chance to host future events.
Here are some top tips to make promoting your event on your website easier:
A good event website needs a seamless user experience (UX). Visitors should immediately find your event details. Clear navigation, internal links, pop-ups, or banners should guide them easily to the event page.
Take advantage of Managed WordPress Hosting to help optimize for both desktop and mobile devices, prioritize fast loading times and eliminate any potential obstacles that might hinder visitors from swiftly accessing important information about your event. If unsure, consult with your dev team or hosting provider.
Before going live, test your site to ensure usability matches your original intent (read more about it here).
Your event page is the hub of information. Include all key details like the event description, target audience, and when and where it’s happening. Use design elements that make the page engaging, with easy options for social sharing through buttons or QR codes.
If you're using an event website builder like Eventcube, customize your store with your logo, color palette, and fonts. This creates a cohesive and professional look for your event.
To create and plan this effectively, take inspiration from our top 16 evening planning tools.
Event promotion isn’t just about catchy social media posts. Ensure critical information like the event date, time, location, and ticket options are prominently displayed. Speak your audience’s language: whether it’s a corporate marketing conference or a casual networking event, tailor the messaging.
The registration form should be simple and secure, with trust signals like safe payment methods, to encourage conversions.
Use search engine optimization (SEO) to help people find your event organically. Identify relevant keywords for your event’s topic and location, and incorporate them throughout your event page. Tools like SEMrush and Google Keyword Planner are great for finding popular search terms.
For example, if you're organizing a tech conference, target keywords like "tech networking event" or "digital marketing conference" to improve your ranking.
SEO can seem daunting at first, but as long as you follow the key tenets of strategic keyword placement, great content, and integration, this will be enough for most event organizers.
If you still need help, check out our SEO Guide.
Clearly state what makes your event valuable. Include details like guest speakers or networking opportunities to draw interest. For example, if it’s a tech event, highlight speakers who’ve launched successful startups.
You can link to past talks or resources, helping potential attendees make informed decisions before signing up. This also builds credibility and increases the likelihood of ticket sales.
Memorable branding is crucial for event promotion. Ensure your logo, color palette, fonts, and imagery are consistent across your website, social media, and promotional materials. This creates a cohesive narrative that attendees will associate with your event.
Event branding includes:
When using an event website builder like Eventcube, you can easily apply your brand’s design elements to your event page, helping you stand out.
While SEO builds long-term visibility, paid ads deliver instant results. Social media platforms like Facebook and Instagram allow you to create visually appealing ads with targeted messaging, bringing people directly to your event page.
Pay-per-click (PPC) ads are another effective way to drive traffic, targeting users searching for event-related keywords. With PPC, you only pay when someone clicks your ad, making it cost-effective.
"Content is king" is just as true of events as it is for digital marketing. Great content that's well-tailored for your audience is key to building excitement.
Share photos or videos of past events, interviews with speakers, or behind-the-scenes footage to help potential attendees visualize your upcoming event.
Interactive content like polls, quizzes, or sneak peeks can also generate engagement and build anticipation before the day of your event.
Email campaigns are a direct way to engage with your audience. Use them to create buzz around your event by offering updates and answering FAQs. Segment your list to target specific groups for better engagement.
Create a well-considered pre-event and post-event email marketing strategy:
Be sure to include bespoke call-to-actions (CTAs) throughout your event email campaigns to help generate new revenue. As the event date approaches, offer discount codes to specific groups on your email list to encourage last-minute sign-ups from their friends or colleagues.
Reviews and testimonials from previous events are powerful tools for building trust. Showcase photos, videos, and attendee testimonials on your event page and social media to give new visitors a glimpse of what they can expect.
Encourage attendees to leave feedback through surveys, and share positive reviews widely to boost interest in future events.
Blizzabo has some great tips and templates to help you in your event promotional events.
Eventcube is an all-in-one event management platform that can handle everything from registration to online ticket sales. Industry giants like Uber, TedX, and Volkswagon have all been happy clients. However, rather than just serving the big players, Eventcube creates a seamless experience for event planners of all experience levels. This is encapsulated by its user-friendly, feature-rich, event website builder. Not only does it not require any coding skills, but comes with a high level of customization.
Within less than an hour, you can create an event website that does your brand justice.
Here’s a step-by-step guide on how to do it:
First, sign up for Eventcube and create an account (this takes less than a minute). Once logged in, you can access the platform's features to begin building your free event website. Eventcube has customization options for all types of events, whether you're organizing a conference, concert, or virtual webinar.
After setting up your account, navigate to the dashboard and click the single event option if you’re organizing a one-time event, or set up a series if you're planning multiple dates. You can customize your event details, including the name, date, time, and description. Eventcube supports various types of events—from in-person gatherings to virtual meetups.
With Eventcube's visual editor, you can fully customize the look and feel of your website. Upload your logo, select fonts, customize the color palette, and arrange modular content blocks to match your brand. This nifty tool also allows you to create reusable templates for event pages, ticket stores, and email campaigns, ensuring consistent branding across your platform
Eventcube also lets you build custom forms for registrants, so you can collect important attendee information during the registration process. Easily create fields to capture details like contact info, preferences, or custom questions specific to your event needs.
Where Eventcube truly shines is in its ability to manage online ticket sales. You can set up ticket tiers, pricing, and quantities, and include options like early bird discounts or group tickets. Eventcube supports multiple payment methods, ensuring a smooth purchasing process for your attendees.
Additionally, our platform supports custom forms during ticket purchases, allowing you to gather important information at checkout.
Eventcube offers a variety of advanced marketing tools to help promote your event. These include email marketing integrations, social sharing buttons, and even options to embed event pages on your website. You can also use Eventcube’s promotion features to drive ticket sales through discount codes, affiliates, and partnerships.
We know how crucial data is for making last-minute adjustments and planning future events more effectively. That's where Eventcube's powerful analytics tools come into play. These tools let you track your registrants in real-time, monitor ticket sales, and analyze attendee behavior.
Eventcube also offers an app to help you manage your event on the go. Whether you need to check in guests, monitor attendance, or make on-the-spot changes to your event details, the app keeps you in control during the day of your event. This ensures a smooth experience for both you and your attendees.
The registration process is automated within Eventcube, from capturing attendee information through custom forms to handling payments. You can also set up automated confirmation emails, ticket delivery, and reminders, saving you time and effort.
Once your event is complete, Eventcube’s platform allows you to gather feedback from attendees through surveys and reviews. This post-event data (along with the analytics from your event) can help you improve future events and maintain strong relationships with your audience.
Check out our printable event-planning checklist for more guidance.
Building a standout event website takes time, but the payoff is worth it. Whether your event is virtual or in-person, solid digital marketing can boost awareness, drive traffic, and increase signups. Use platforms like Facebook, Instagram, or TikTok to widen your reach and funnel visitors to your site.
Eventcube streamlines the process. An all-in-one platform for registration, event management, and attendee engagement, its tools let you fully control your event strategy and keep everything consistent with your brand.
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