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The events industry is thriving, and organizers today need more than just a basic ticketing system. White-label ticketing platforms enable you to present your event under your own brand, granting you complete control over how your event appears and feels to attendees. This level of branding not only enhances professionalism but also builds trust with your audience.
These solutions go beyond aesthetics by giving you access to customer data, flexible payment options, and customizable features that match your workflow. Whether you're focused on cutting-edge functionality, cost efficiency, or ease of use, our comprehensive comparison breaks down the top white-label ticketing platforms to help you find the best fit for your event strategy.
If you're unfamiliar with the term 'White label,' you're unlikely to guess what it means. However, the definition is pretty simple. It refers to products made by one company but sold under another company's brand, allowing the seller to customize and present it as their own.
White-label ticketing solutions empower event organizers to sell tickets online via technology from an external provider. This gives you full control over the ticketing interface—the freedom to apply your brand's logo, colors, and messaging.
Such platforms are ideal for many reasons. The key ones are:
For those new to selling tickets online, white-label solutions significantly reduce the entry barriers. Opting for a white-label service is more cost-effective than creating a ticketing system from scratch.
White-label options are also beneficial for evolving your ticketing operations. If your present setup limits transaction capabilities, transitioning to a white-label solution can open up new market opportunities.
Moreover, adopting a white-label solution gives you access to the latest ticketing technology. Since a third party handles development and updates, you can seamlessly integrate new technologies as they emerge. An example is interactive seat mapping, a standard feature on some platforms that enhances customer engagement and drives sales.
One of the primary benefits of white-label ticketing platforms is the promotion of your brand. Keeping your brand front and center helps attract and retain customers, ultimately leading to increased ticket sales and giving you a competitive edge.
Ready to find your white label support ticket system? Let's dive in!
Founded: 2013
HQ: London, UK
Topping our list of white-label ticketing software is Eventcube, which is a flexible, enterprise-ready platform built for scale and customization. Eventcube lets organizers take complete control of the customer journey. Every detail, from the visuals to the white-label features, can be molded to match your brand’s look, feel, and tone.
The Balvenie's Milan Design Week website is created entirely on Eventcube. This beautifully designed event site doesn’t resemble a ticketing platform, and that’s the point. Built entirely on Eventcube, it showcases how the platform can be shaped around your brand’s identity, from fonts and color schemes to layout, navigation, and even custom functionality.
Eventcube is built to power large-scale and enterprise events where brand control and user experience are everything. Whether you're running global activations or high-end, bespoke experiences, Eventcube offers deep customization, custom domain support, and even feature development tailored to your needs.
With secure ticketing, real-time analytics, multi-currency support, and modular integration, Eventcube continues to evolve with the demands of modern event professionals.
Founded: 2015
HQ: California, USA
Designed as a versatile and powerful event ticketing platform, Ticketsauce stands out for its white-label flexibility. The platform supports various ticket types, including seated, timed entry, and general admission, all within a single, dynamic system.
A prime example is the Pebble Beach Food & Wine event site, which showcases how organizers can launch beautifully branded pages with custom domains, logos, fonts, and color schemes. Every part of the customer journey, from the landing page to checkout, feels like a seamless extension of the organizer’s brand.
It’s built mobile-first, ensuring attendees can easily browse events and purchase tickets on the go. Customizable booking flows, branded emails, and white-labeled onsite tools, such as tap-to-pay check-in kiosks, keep the experience consistent from start to finish.
With advanced payment options, including Apple Pay and Google Pay, as well as installment plans, plus real-time sales tracking and flexible inventory management, Ticketsauce helps organizers stay in control. Its built-in marketing tools, from social integrations to custom promo codes, further boost visibility.
Founded: 2019
HQ: London, UK
Being new on the event scene hasn’t stopped Seatlab from turning heads in the ticketing space. This white-label platform gives organizers full control over their brand identity with clean, responsive designs that feel entirely custom.
A great example is Sydenham Arts, a fully branded event storefront that blends seamlessly with the organization’s look and feel. It features a custom domain, a consistent color palette, and a well-organized layout. Seatlab’s strength lies in combining flexibility with modern tech. It supports multiple ticket types, interactive seat maps, and a mobile-first experience built for today’s buyers.
The checkout flow is simple and secure, designed to make ticket purchases fast and friction-free. For events looking to push boundaries, Seatlab also offers NFT ticketing with unique features like an airdrop engine and the ability to attach real-world perks to each digital ticket.
While the platform's pace of innovation can sometimes outstrip user updates, its commitment to pushing ticketing forward is clear. With options for feature customization, a solid support team, and evolving white-label functionality, Seatlab is a strong pick for organizers looking to stand out without sacrificing control.
Founded: 2008
HQ: Sacramento, California
TicketSpice redefines the event experience with its extensive white-label capabilities and nearly limitless customization. The platform’s drag-and-drop builder makes it easy to spin up tailored ticketing pages in minutes. It also includes tools such as conditional logic, timed offers, and upsell modules built in.
A good example is the Atmosphere Show ticketing page, which showcases a fully branded experience, featuring logos, color schemes, embedded video, and custom layouts. This level of control ensures your attendees interact only with your brand, not the platform behind it.
You can also embed pages directly on your site using iframes, keeping everything under your domain and design system. Real-time analytics, customizable checkout flows, and daily payout options give organizers full control over both the front end and the back office.
Founded: 2015
HQ: Clane, Kildare, Ireland
Now for something a little different. Tixserve is a fully digital ticketing solution built around branded fan engagement. Rather than selling tickets directly, it partners with existing ticketing providers to deliver white-label mobile ticketing apps that enhance the event-day experience.
A standout example is its work with the Hong Kong Sevens, where fans received mobile tickets through a fully branded interface. It came complete with stadium maps, sponsor content, interactive features, and exclusive promotions, all within a sleek, event-specific app.
Tixserve's white-label strength lies in maintaining a consistent on-brand presence. From logos and colors to embedded sponsor banners and in-app messaging, every touchpoint is customized to reflect the organizer’s identity. This creates a frictionless, immersive experience that fosters brand loyalty and unlocks new revenue streams through sponsor integrations and targeted offers.
While it doesn’t support physical ticketing or live streaming, Tixserve is laser-focused on delivering secure, interactive digital tickets that enhance engagement and reduce fraud. For organizers seeking to modernize ticket delivery, personalize the fan experience, and maintain brand consistency, Tixserve is a strong digital-first contender.
Founded: 2006
HQ: Montréal, Canada
White Label Tickets is a straightforward, full-service white-label ticketing partner that lets you control every promotional touchpoint. Clients get branded event pages with custom design, ticketing, marketing materials, and call center support. Every graphic, email, and customer interaction stays on-brand, thanks to their in-house design and marketing team, which ensures consistency from the ticket page to post-event follow-up.
While their comprehensive offering means more setup time and higher costs, it’s a small trade-off for organizations seeking a true events partner. The platform itself isn’t as instantly intuitive as leaner systems, and newcomers may require onboarding support. That said, the payoff is a versatile, deeply branded ticketing solution that blends your identity into every stage of the attendee journey.
Founded: 2008
HQ: Ohio, US
Eventzilla stands out as a top white-label ticketing solution, offering a clean, customizable setup and a brand-first approach. The platform provides complete control over event pages, confirmation emails, registration forms, and even payment gateway branding.
An excellent showcase of Eventzilla’s white-label strength is the C2B1 Marriage Retreat event site. The entire experience, from the URL to the visual design and registration process, feels like a direct extension of the organizer’s brand. Eventzilla stays completely behind the scenes, allowing the event to shine without any third-party interference.
Custom domains and embedded widgets ensure the entire customer journey happens under your brand, not a third party’s. From in-person conferences to virtual summits, Eventzilla scales well and supports integrations with tools like Stripe, Zoom, Mailchimp, and Google Analytics.
Once set up, the system provides a seamless and professional ticketing experience that prioritizes brand consistency.
Founded: 2012
HQ: Manchester, UK
Nutickets takes a design-first approach to ticketing, giving organizers the freedom to build a completely branded experience. Everything’s built to flex around your needs, including your color schemes, seating charts, ticket types, and custom registration forms. It’s especially strong for timed-entry events and seasonal attractions, with tools that simplify access control and manage crowd flow.
Just look at the Luggwoods Christmas site. Its page layout, ticket flow, and visuals all feel like part of the Luggwoods brand, not an off-the-shelf platform. With Nutickets, there’s no platform watermarking or backdoor branding. Plus, integrations with payment providers, marketing platforms, and CRM tools help keep operations tight and consistent behind the scenes.
That higher price tag might not suit every budget, but if you’re running a high-impact or design-sensitive event, the ability to control every detail can be well worth the spend. For teams that treat branding as a priority, Nutickets provides the tools to support it.
Founded: 2003
HQ: Austin, Texas, USA
Front Gate Tickets is the behind-the-scenes engine for some of the biggest festivals on the planet. This platform is purpose-built for high-volume, high-demand events.
If you've ever bought tickets for Lollapalooza, you've already seen what their white-label tech can do. The entire experience, from the branded storefront to the checkout flow, feels like it belongs to Lollapalooza, not a third-party vendor. No redirects or external branding, but just a seamless extension of the event itself.
Organizers get access to advanced eCommerce features, and real-time data dashboards, which makes tweaking offers, tracking sales, and maximizing revenue feel a lot less chaotic. The integration with Ticketmaster’s ecosystem gives Front Gate serious reach.
Founded: 1999
HQ: Virginia, USA
Cvent offers a powerful white-label ticketing solution tailored for organizations that need control over every detail of the attendee journey. From custom registration pages to fully branded confirmation emails, Cvent ensures your identity stays front and center.
The Octus's AALL Welcome Event page was created using Cvent's white-labeling solution. Every visual and interaction feels owned by the event organizer, not Cvent. Organizers can use branded subdomains, apply unique style guides, and build multi-page registration flows that match existing websites or marketing campaigns. Cvent’s website builder enables detailed visual customization without requiring code modifications.
It also supports personalized ticket types, custom form fields, gated content, and dynamic logic based on attendee type. All of this is presented within a fully branded environment.
Founded: 2019
HQ: California, USA
TicketsCandy is simple, and that’s exactly the appeal. Designed for organizers who want branded ticketing, it keeps the focus on your event and your bottom line.
Take the RDA Museum’s appointment page. It does not scream “powered by” anything. The branding is intact, the layout feels native, and the ticketing flow seamlessly integrates with the rest of the museum’s digital experience. For visitors, there is no obvious handoff to a third-party system.
TicketsCandy does not take a cut of your sales. Instead, buyers cover a small service fee, so you keep 100% of your ticket revenue. White-label features are all here, including your logo, domain, and checkout.
TicketsCandy quietly stays out of the way while still giving you tools like embeddable widgets, automated confirmations, and multi-type ticket support. It’s not trying to compete with enterprise systems, and that’s refreshing. TicketsCandy is for venues, attractions, and events that just want a reliable, branded setup without the extra noise.
Founded: 2012
HQ: Newport Beach, California, USA
TicketSocket is made for event organizers who want to build their own ticketing environment from the ground up. Designed for organizers who need more than just surface-level branding, the platform gives you full command of how tickets are sold, how data is captured, and how your event is represented online.
If you're looking at The Lights Fest registration site, you'd never guess it’s running on a third-party platform. From the domain to the form styling, it looks and feels like it was built in-house. There is no outside branding in the mix and no platform crossover that pulls attention away from the event itself.
Where TicketSocket really stands out is in its high level of customization under the hood. The platform is built on a modular plugin system, allowing features to be added or swapped based on the specific needs of your event. It also plays nicely with third-party tools. You retain full control over customer data and payment processing.
It’s for teams that want to build ticketing into their broader digital strategy. If you're looking to embed ticket sales into your own ecosystem without giving up control, TicketSocket gives you the flexibility and infrastructure to do exactly that.
When evaluating white-label ticketing platforms, the real differentiator is how far the platform lets you take ownership. Some platforms offer only surface-level branding tweaks, while others go deeper, removing their presence entirely and handing over full control.
Platforms like TicketSpice and Ticketsauce offer strong customization tools but may retain traces of platform branding or require additional costs for advanced features. Seatlab and Tixserve, on the other hand, focus on digital-first, branded delivery but may have limitations around interface control or physical ticketing.
Cvent and TicketSocket stand out for their infrastructure and API access, making them great for enterprise teams. But that power comes with a learning curve and a higher price tag. Crucially, not all platforms treat data ownership equally. Many limit direct access or control over attendee information and payments.
This is where Eventcube sets itself apart. It offers deep white-label control, including custom domains, brand-free checkout flows, full control over customer data, and payment processing. There’s no visible trace of the platform, giving you total brand ownership from start to finish.
Combined with secure payment integrations, robust analytics, and a scalable feature set, Eventcube delivers true white-label capability without compromise. It’s an ideal choice for organizers who want complete control, competitive pricing, and a platform that stays quietly in the background.
Request a demo today to see how Eventcube helps you own your event experience.
