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The events industry is booming, and today's organisers have more options than ever. By allowing you to showcase your own brand, and leverage a third party's technical knowledge, white label ticketing platforms are the go-to solution. Rhese platforms offers unique features and benefits tailored to different use cases. Whether you're seeking advanced technology, affordability, or user-friendly interfaces, our comprehensive analysis aims to equip you with all the information you need to make a choice that aligns with your event's goals and brand identity.
If you're unfamiliar with the term, 'White label', you're unlikely to guess what it means. However, the definition is pretty simple. It refers to products made by one company but sold under another company's brand, allowing the seller to customize and present it as their own.
White label ticketing solutions empower event organisers to sell tickets online via technology from an external provider. This gives you full control over the ticketing interface—the freedom to apply your brand's logo, colours, and messaging.
Such platforms are ideal for many reasons. The key ones are:
For those new to selling tickets online, white label solutions significantly reduce the entry barriers. Opting for a white label service is more cost-effective than creating a ticketing system from scratch.
White label options are also beneficial for evolving your ticketing operations. If your present setup limits transaction capabilities, transitioning to a white label solution can open up new market opportunities.
Moreover, adopting a white label solution gives you access to the latest ticketing technology. Since a third party handles development and updates, you can seamlessly integrate new technologies as they emerge. An example is interactive seat mapping: a standard feature in some platforms that enhances customer engagement and drive sales.
One of the primary benefits of white label ticketing platforms is the promotion of your brand. Keeping your brand front and center helps in attracting and retaining customers, ultimately leading to increased ticket sales and giving you a leg up in the competitive landscape.
Ready to find your white label support ticket system? Let's dive in!
Founded: 2013 HQ: London, UK
Topping our list of white label ticketing software is Eventcube. This robust, affordable, user-friendly platform has been making waves in the event world. Ideal for a wide range of events, from global festivals to local gatherings, setup and onboarding are incredibly easy. a suite of features tailored for effective event management, ensures that organizers can hit the ground running. The platform's strength lies in its ability to provide secure ticketing, diverse ticket options, and powerful promotional tools, all designed to enhance the ticket buying experience and boost event visibility.
Moreover, Eventcube's modular design facilitates seamless integration with existing tools, streamlining workflows and enhancing productivity. As a scalable solution, it continuously evolves, offering new features to meet the demands of the ever-changing event industry. From comprehensive ticketing options and multi-currency pricing to advanced customer support and real-time sales tracking, Eventcube aims to be as for event organizers aiming for success. Plus its white label features are some of the most user-friendly and comprehensive in the market.
Founded: 2015, HQ: California, US
Designed as a versatile and powerful event ticketing platform, Ticketsauce has a range of great white-label features. Its mobile-first design caters lets you easily access event information and complete transactions on your phone. The ability to handle various ticket types on a single dynamic platform simplifies the management of seated, timed entry, and general admission tickets, ensuring a smooth operation for event organizers.
The platform also features advanced payment options and customizable seating and venue management, enabling a tailored experience for attendees. With Ticketsauce, event organizers can quickly launch their events, supported by a platform that prioritizes brand visibility and customer ease-of-use. This focus extends to the checkout process, with a single-page checkout designed to reduce friction and enhance the ticket-buying experience. The combination of these features makes this platfrom a comprehensive solution for event ticketing needs, offering both flexibility and control to organizers while providing a seamless experience for attendees.
Image from Software Advice
Founded: 2021 HQ: London, UK
Being new on the events scene hasn't stopped Seatlab making a name for itself in theevent ticketing. This white label solution allows event organizers to maintain their brand integrity while leveraging Seatlab's comprehensive ticket functionalities. This platform excels in delivering a customizable ticketing experience, with features like interactive seat mapping, a fully responsive design optimized for mobile devices, and the ability to handle multiple ticket types with ease.
Designed to enhance the buyer's journey, Seatlab's platform ensures a seamless, secure, and efficient ticket purchasing experience. It's NFT digital ticketing system also comes with great features like an airdrop engine and the ability to attach real-life collectables.
However, it's not all roses for this new gun: some users have struggled to stay updated with the platform's frequent feature releases. Despite this minor gripe, Seatlab's commitment to innovation, robust support system, and flexibility to integrate custom features, makes it a great choice for organizations seeking a sophisticated, white label solution.
Founded: 2008 HQ: California
TicketSpice redefines the event experience with its advanced white label and customization features. Unlike other platforms that impose their branding, TicketSpice ensures your event pages mirror your brand's look and feel, making their involvement virtually invisible to your audience. This commitment to brand fidelity is matched by the platform's ease of use, allowing for the creation of custom-branded ticketing pages within minutes.
Despite its impressive customization options and user-friendly interface, some users might find the abundance of features and options overwhelming. However, this breadth of choice is exactly what sets TicketSpice apart, providing unparalleled control over the ticketing experience. With a huge range of features—ranging from drag-and-drop page builders to conditional logic actions and daily event payouts—TicketSpice caters to the nuanced needs of event professionals seeking efficiency and brand consistency.
Founded: 2015 HQ: Clane, Kildare, Ireland
Now for something a little different. Tixserve is a fully digital ticketing platform that prioritizes enhanced fan engagement. The platform partners with existing ticket sellers to offer a white-label app that enriches the event day experience. Trusted by many prominent brands, Tixserve is praised for its simplicity, efficiency, and ability to drive revenue through dynamic digital ticketing.
One limitation is the lack of options for physical tickets or live-streaming capabilities. However, this is to be expected, as the platform is aimed at those who need straightforward digital ticketing without extensive customization. Tixserve excels in offering a digital-first, streamlined solution that emphasizes fan engagement and brand interaction. Its focus on digital efficiency and sustainability makes it a valuable tool for event organizers looking to modernize their ticketing approach.
Founded: 2006 HQ: Montréal, Canada
White Label Tickets is a no-nonsense white label ticketing platform that offers services that go beyond ticketing. The platform caters to clients seeking a fully integrated event promotion solution, combining ticketing with graphic design, marketing, and call centre support. This holistic approach ensures that every aspect of your promotion is cohesive and aligned with your brand identity.
However, potential users should be aware that the extensive range of services offered by White Label Tickets may lead to a steeper learning curve and higher costs compared to more streamlined platforms. The interface itself can be challenging to navigate for newcomers, which may require additional time and resources to master fully. Despite the challenges associated with its complexity and cost, this white label ticketing system offers impressive versatility and depth of service. It'sidea if you're looking for an active events partner rather than just a service.
Founded: 2008, HQ: Ohio, US
Eventzilla is one of the top white label ticketing platforms available today, and it's easy to see why. The fully white label solution enables event organizers to showcase their brand without any visible association with Eventzilla. The platform provides an array of features designed for complete customization, from event landing pages to email communications, all devoid of Eventzilla branding. This allows for a cohesive and branded ticket purchase experience, enhancing the professionalism and integrity of your event presentation.
While Eventzilla facilitates a comprehensive suite of tools for event management, including custom domain options and seamless payment integrations, a potential drawback might be its learning curve for newcomers to digital event management platforms. Navigating through the extensive features to fully utilize the white label capabilities and other advanced functions may require an initial investment in time and effort. Eventzilla positions itself as a compelling choice for event organizers looking for a comprehensive, customizable solution that prioritizes brand visibility.
Founded: 2012, HQ: Manchester, UK
Nutickets is a white label ticketing platfrom that aims to transform your ticketing process. This approach means every detail, from button colors to page layouts, can be tailored to your specifications, ensuring your brand remains the focus throughout the ticketing experience. With Nutickets, the concern of ticketing platforms pushing their agenda or branding onto your event pages is a thing of the past. Their commitment to a truly white label service means you can design ticketing pages, registration forms, seating charts, and ticket designs that fully embody your brand identity, without any trace of Nutickets.
However, while Nutickets excels in offering a customizable and integrated ticketing experience, it is noted for being one of the more expensive options in the market. This cost factor is an important consideration for event organizers looking for a balance between functionality and budget. Nutickets is ideal for those prioritizing a seamless brand experience in their ticketing process. Its platform provides the tools to not only sell tickets but to also enhance the event experience, making every touchpoint an extension of the brand. Despite the higher cost, the value in maintaining brand consistency may well justify the investment for many organizers.
When exploring white label ticketing options, cost is a primary concern. A seamless integration with your brand, offering control over the event's presentation, often justifies the higher cost. That being said, always demo software before committing.
Feature availability significantly influences the choice of a ticketing platform. Advanced features like interactive seat mapping and QR scanning, crucial for enhancing customer experience, vary across platforms, making comprehensive solutions more appealing. Also consider if you need a white label ticket reseller, as this can be a valuable feature for organizers.
Integration capabilities are essential, ensuring the white label ticketing system works smoothly with your existing website and technology stack, providing a seamless experience for both you and your customers.
Security is non-negotiable, especially with online transactions. Ensuring the platform supports secure payment methods and complies with regulations like GDPR is vital for customer trust.
Considering these factors, Eventcube stands out as our top white label ticketing solution. Its ability to offer customization, a broad feature set, secure payment options, and competitive pricing. It's a robust solution tailored to support your brand and streamline event management. Request a demo today to explore Eventcube's white label options.
