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Every successful product, idea, or service starts with a standout launch event. But with so many options competing for attention, how do you make sure your event becomes the talk of the town? Most people decide whether to engage with an event based on its initial buzz.
At Eventcube, we know that a well-executed launch doesn’t just get noticed—it sparks conversations, builds excitement, and sets the stage for long-term success. With years of experience in virtual and in-person events, we’ve helped organizers turn creative ideas into memorable moments.
Firstly, you'll never achieve any engagement if you don't know who your wider audience is, so an in-depth understanding of the kinds of people who will attend your event is essential.
So ask yourself: who is your target market? What makes them want to attend an event? Answering these questions with good market research will help you concentrate on the most impactful forms of promotion.
An excellent route would be to network or form your own social club months ahead of your event. This way, you already have a handful of willing virtual attendees who could also assist in spreading the word.
Secondly - and this is critical - promotion is always a competition. Appealing to your audience isn’t enough. You need to be more appealing than every other event they could attend instead. And that means you need to lay out a clear plan for your promotional campaign.
Run it across all relevant platforms and networks to get the message out in advance. And build up momentum so that your event becomes the event in your audience’s mind.
We've talked before about the best ways to promote your event and sell tickets. So in this article, we’re going to focus on what comes after that initial event marketing efforts.
We need to start by thinking of your event as a product. Because ultimately, that's what it is - and you need to spread the word that it exists in order for your potential audience to grow.
It doesn't even matter if you're charging for entry: the goal is get as many people talking about it as possible. Let's look at some proven event launch ideas that are guaranteed to generate interest in future instalments.
Live streaming an event creates a sense of urgency and exclusivity. In fact, Facebook Live videos are watched three times more than pre-recorded videos. So yes - live streaming your event might seem obvious at this point but always remember: the simple product launch ideas are often the best.
If you're confident that the content of your program is going to be exceptional, then you really just need to get eye-balls on it. Create an entirely professional, branded, and immersive experience for your potential customers by promoting your events in your own ticket store or your website's landing page.
Simply delivering on your promises and opening up the conversation is a great way to do that. And, you can easily promote it on social media as well. Event attendees will do the rest and amplify the message to a much wider community.
In the social media age, Behind The Scenes (BTS) is practically a synonym for viral potential. Who doesn't love real time exclusive sneak peeks? It creates a connection with the audience. They feel they are being given access to something they normally don’t get to see.
What makes BTS even more powerful is its exclusivity. When the content is only available for a limited time, it adds a sense of urgency and premium value.
Here's how you can use BTS effectively:
And if you’re still unsure, here are some expert tips.
Of course, your next product launch event doesn't necessarily have to be a group experience. We've seen plenty of brands offer 1-to-1 explainer sessions - doing so gives interested parties a valuable insight into what's to come. Whether that's a new product line or series of lectures.
The only drawback is you'll need staff to run a 1-2-1 session, and you'll need to run numerous sessions simultaneously to reach a reasonable number of people. Never underestimate the selling power of a personal service.
A great example is Skittles' 2010 'Update The Rainbow' campaign. They used live streaming to host a fully interactive, 1-to-1 experience. Users uploaded messages, which were read out by Skittles agents in a video call center.
Not only was it a fun, creative marketing strategy - it also produced tangible results for the brand. So while this virtual launch event idea may be challenging, the results will be more than worth it.
Rather than jumping in the deep end, why not invite a select group of participants to attend a trial event? Like we discussed with BTS, exclusivity is a powerful motivator. Hosting a trial experience for a select group of participants is a smart way to generate real buzz.
Plus the trial program gives you a sort of focus group to help fine-tune the experience. Ultimately, it’ll make the full experience run more smoothly and entice more people to attend. If you choose the right participants, such as social media influencers or industry experts, you could even end up with some free event promotion.
Historically, the only way to reach a large audience was through the press. While plenty has changed, broadcast media coverage - whether in print or online - is still worth its weight in gold.
But here’s the problem:
Media schedules are packed, so you need to plan ahead to grab their attention.
Running an exclusive online event specifically for media professionals is one of the best ways to ensure they have everything they need to market your event successfully. This is specially useful for virtual product launches.
There are two ways to do this:
The Manchester International Festival used this exact approach. In 2020, the long-running festival was moved to its new permanent home - a £130 million arts venue called the factory.
Rather than simply assuming this would be newsworthy, the organisers took a more creative approach. First, they built a VR model of the venue within the gaming world of Fortnite. Then they brought in journalists from around the world with a digital-only press launch.
The result was an extensive global audience coverage, increased brand awareness, and genuine excitement for the venue and the festival.
Influencers are increasingly vital for organisers. Not only do they provide access to a huge audience - they are trusted by that audience. Partnering with the right influencer can help you create an unforgettable product launch event.
Here’s how you can do it:
With the right influencer, your program can gain massive visibility and credibility among your target audience.
With the right partnership, both brands can benefit significantly. When your program aligns with your partner’s interests, they’ll naturally want to promote their involvement and your program. This means you will get the attention and interest of their audience for free.
This approach has proven particularly successful in the music industry. Brand partnerships drove huge investments, enabling experiences that would otherwise have been restricted by their budget to thrive.
Even during the challenges of COVID-19, partnerships helped organizers broaden their reach and attract larger audiences.
A great example is the collaboration between Boiler Room, a dance music streaming platform, and Ballantine’s whisky. By working together to plan, broadcast, and promote global events on their social media channels, they effectively doubled their exposure and amplified their impact.
Turn your launch into a game! Gamification is engaging, fun, and highly shareable. It’s a perfect way to get your audience excited.
You can have a scavenger hunt where you hide clues related to your experience at popular locations and reward participants with prizes. Or, you can also organize a social media contest to test your audience’s knowledge, offering exclusive perks or free tickets to the winners.
So, if you are in tech you could host a pre-launch hackathon or a product demo to build excitement while showcasing the event’s focus. Participants are likely to spread the word, giving you organic promotion.
Pop-ups create excitement by bringing your brand to the people—literally! They work because they’re temporary, exclusive, and irresistible to passersby. Glossier hosts pop-ups to attract crowds and offer an exclusive, photo-friendly experience. You can do something similar for your event.
Here’s how to make it happen:
Augmented Reality (AR) hasn’t always had the best reputation. There's a lot more that can be done with the technology than making yourself look like an escaped human-feline lab experiment.
AR is about offering people more information than meets the naked eye and incorporating this within a launch event is a fantastic idea. Incorporating this technology into your hybrid product launch event is not only attention-grabbing but also opens up endless opportunities to create compelling, creative content.
At Eventcube, we’re leading the charge, blending real-life and virtual experiences. We believe the future lies in hybrid events. This means that they will be held both IRL and online - literally giving attendees the best of both worlds.
And we're not the only ones, either. There are tons of ways this can be done - as Cvent’s blog explains perfectly.
With that, we’ve covered our top 10 launch event ideas. Are you ready to start planning your next successful product launch experience? Whether it’s in-person or virtual, Eventcube has everything you need to create an unforgettable experience—from ticketing and virtual venues to membership tools. Book a demo with us today and kickstart your next project!
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