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With the pandemic forcing the paradigm shift from face-to-face meetings to online interactions, webinars offer an easy way to connect with people. Whether you’re looking to generate leads, onboard new customers, or simply offer employee training, webinars give you a simple mechanism to interact. Maybe that is why 61% of B2B businesses already use webinars as a content marketing tactic.
It is safe to say that webinars are the future of business communication—the perfect marriage, combining video conferencing and marketing automation. The chances are that you might have attended a few of them yourself. It’s an exciting opportunity to have honest conversations with your audience.
To get it right, a webinar must capture the audience’s attention. It involves a mix of creative concepts, striking visuals and persuasive content. So there is a lot to think about when choosing the best webinar platform in 2023:
You need to consider multiple factors when choosing the best webinar software for your needs, including features that may not seem crucial at first glance but end up being important later down the road. It can get overwhelming.
Here is the solution. We’ve put together a list of the top 15 options with the key features, price and rating. Since we’re going to cover the ins and outs, this list should help make your decision easier.
Keen to get your hands on the best webinar platform? Let’s dive in.
Eventcube offers a rich set of event management tools designed to host webinars, virtual conferences, and much more. The best part is that you can use Eventcube for many unique use cases. For instance, you can start a webinar series by streaming via YouTube or any other livestream network. You can also bring all attendees into the conversation and give them a voice. They can ask questions and provide inputs through live chat rooms as well.
Eventcube is a robust platform that offers all necessary webinar features to create and host interactive webinars, including pre-recorded video content, and live streaming facility - all in one place.
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Rating: 10/10
An affordable all-inclusive webinar software perfect for beginners and experts alike.
EasyWebinar is amongst the best webinar software that caters to various industries. Users can opt to integrate EasyWebinar with a variety of tools and shopping carts.
The platform is particularly great for lead generation. You can mix EasyWebinar with a bit of automation to create ideal results. For instance, the tool allows you to record evergreen webinars for your customers. Then you can use the pre recorded material for automated lead and sales generation.
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Rating: 9/10
EasyWebinar is hands down among the best webinar software platforms for beginners (small businesses, charities and NGOs, etc.)
It is hard to stand out in a sea of competitors, but with Adobe Connect, you’ll have everything needed. It is an all-inclusive tool that can host videos and online meetings.
The design is clean and modern, so it will catch people’s attention right away. The tool is designed from the ground up to showcase different products and services. Plus, you can manage internal communication, creating an interactive learning space for every stakeholder.
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Rating: 8/10
Although Adobe Connect is the best webinar software for Adobe loyalists, it also proves to be an excellent choice for every big company.
Demio is an easy-to-use webinar software with a clean interface. It is a browser-based tool that can be set up in just a few minutes. You get many features and a suite of automation tricks.
For instance, there is an option to record your webinar automatically and send it out to anyone who joins the event late. You’ll also find many useful third-party integrations like ConvertKit, Drip, etc..
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Rating: 9/10
Demio is probably the easiest-to-use, marketing-focused webinar software. If customisation is important to your company, Demio is the go-to option. It’s amongst the best webinar software platforms that work well and amplify your brand presence.
With the ability to host as many as 10,000 people in one webinar, BigMarker has made a mark in the industry. This is a successful company with clients like Google and Panasonic under their belt.
You find a suite of usable features at every pricing tier. You can also choose from different webinar types. There are multiple options, like running summits to virtual conferences or anything custom. The integration with payment providers like stripe also makes it super easy to manage transactions.
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Rating: 9/10
If your future plan includes large seminars, summits and virtual conferences, this platform is perfect for your needs. It is undoubtedly one of the best webinar software platforms for running virtual events and conferences with interactive video features.
Dacast is the best webinar software designed for startups and newbie marketers. The most popular feature is the integration of live video with APIs streaming. This gives the ability to shoot live webinars as they happen and publish them later. The neat little webinar tool also comes with an interesting pricing structure to pay on an event-by-event basis.
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Rating: 8/10
Dacast is an affordable live streaming software for businesses of all sizes. Being a top webinar provider, giving you full control and multiple options to create new apps, it’s a developer’s dream.
WebinarJam helps you bring your event to life by providing a fantastic user experience that will leave attendees excited and engaged. You get user friendly customer-facing dashboards for managers and presenters, among many other valuable features.
Webinar Jam is the perfect solution if you’re looking to launch and deliver your products and services efficiently. The platform also allows you to stream to a YouTube page with an option to provide pop-ups during the webinar.
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Rating: 9/10
WebinarJam is among the best webinar software platforms for selling product pop-ups.
Better known for email marketing, GetResponse is also a competent webinar platform. With a robust suite of features like automated emails and list segmentation, you can nurture your leads effectively.
You can use the pre-built automation to promote your offerings, including running free or paid webinars. GetResponse also comes with conversion-optimised registration pages and payment gateways. There are just tons of integrations and possibilities.
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Rating: 8/10
If your business is serious about email marketing, GetResponse is made for you. It is among the best webinar software built specifically for email marketing automation.
You can get the job done with GoToWebinar in a matter of a few clicks, regardless of the number of attendees. It is one of the most reliable webinar software platforms with a ready made suite of webinar templates.
With flexible scheduling and event management tools, you can also offer a personalised experience to your audience.
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Rating: 8/10
WebinarNinja can manage 4 types of webinars: live, automated, hybrid, and series. These webinars are accessible on all devices. There is no sacrifice in quality.
You can also share your screen, host live chats and run polls in real-time. The platform also gets more attendees through Webinar Finder, a powerful webinar search engine that lets people find your webinar if they search for the right keywords.
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Rating: 9/10
It is simple all in one webinar software designed for beginners.
Crowdcast is a live streaming platform ideal for someone trying to start quickly. It is focused on helping creators, and that’s why most small to medium businesses will find Crowdcast attractive.
There are multiple options to create a high level of engagement for your audience. The time-stamped Q&As and live chat options are delightful to use.
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Rating: 9/10
CrowdCast is an excellent choice for individual creators and small businesses as most of your webinars will be discoverable from the Crowdcast homepage. It is a great webinar platform that represents a good union between webinars, live streams, and social media platforms.
If you’re looking for simple webinar software with basic features like a landing page, poll and surveys, chats, and replay, then you cannot go wrong with MyOwnConference.
MyOwnConference is an affordable cloud-based webinar software that checks all the important boxes. It is another excellent option for smaller businesses.
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Rating: 7/10
This simple, effective, and affordable video webinar platform is ideal for someone starting.
Zoom is extremely popular and probably the most used webinar and meetings software in 2022. It comes with a simple, clutter-free interface. There are basic features available, like HD video and screen sharing options. Zoom also offers private and public chat. This effectively means that attendees do not have to interrupt the speakers while communicating.
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Ratings: 9/10
You can’t go wrong with Zoom. The free option is popular, ideal for people who want to host ad-hoc webinars or meetings.
ClickMeeting is a rare webinar software targeted towards instructors, coaches, and teachers. But that’s not all. It is a competent platform for marketers to create demos and facilitate meetings with other stakeholders.
The interface is responsive, and the feature list is impressive. The tool is also easy to understand for people who are not well-versed in modern software.
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Rating: 8/10
ClickMeeting is one of the best webinar software for business and education needs.
Webex is a Cisco product, and it certainly lives up to the expectations. A high degree of customisation is available, ideal to suit any business requirement.
Webex webinars can help you conduct online and offline training sessions. The platform also promises compatibility with all devices and browsers with superior data security.
Almost all regular features are available. You can make HD video or voice calls. The sharing options are superb as well. You can record events to create evergreen webinars, and much much more.
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Since the parent company is a trusted name, you can’t go wrong if you choose Webex. It is, in fact, an automatic choice if you host huge webinars, but that does not mean that Webex is not great for internal communications.
Livestorm is a powerful browser-based webinar platform. It comes packed with an intuitive UI that can be used to set up interactive webinars and meeting events seamlessly. You can use it to sell products and services. It can be used as an effective tool for internal communications as well.
Livestorm’s email marketing capabilities can prove to be a perfect method to send personalised messages that will engage your contacts.
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Rating: 9/10
*Pricing is accurate at the time of writing (28/01/2022)
It is a great overall tool. The host of interactive features makes Livestorm perfect for demos and training employees.
Well there you have it, that concludes are roundup of the best 16 webinar platforms for 2023.
Webinars are here to stay. 95% of businesses already believe webinars are essential to their overall strategy. With the rapid pace of innovation, there are several webinar platforms in the market today. That’s good news for buyers since most webinar platforms now come with a host of unique features at competitive prices.
However, It’s important to consider what features will help support your goals. Your choice also depends upon the result you seek. If most of your webinars aim to educate customers and establish yourself as authoritative in your niche, consider including audience engagement features like polls or live chat.
If marketing products/services are what you want most, choose a platform focused on the live offers and automation features. The webinar platform you choose should integrate with your marketing/CRM tools as well. The critical thing to remember when picking an option is that it must offer a balance between your objectives, required functions and assigned budget.
It’s a tough decision, but thankfully most companies offer free trials and subscriptions that can be cancelled at any time. This means new users have enough time to test out different platforms before making their final decision. So choosing the best webinar software is actually far easier than it might seem.
Lastly, the difference in customer service between businesses is vast. Some offer 24/7 support. Others have limited hours of operation. Make an appointment to let them know your needs.
No platform is 100% bulletproof. Even with the latest technology, you will sometimes experience a few issues. That’s just part of the game. The thought of software crashing just before your big live webinar with no resolution or immediate support is scary.
We believe that the webinar, virtual events and live streaming tools we have created at Eventcube can rival anything you’ll currently find on the market. If you would like to learn more about how our platform works, you can book a free demo with one of our team here.
That’s all, folks. We hope that after reading this, you will have a better understanding of which tools will work best for your webinar needs.
Disclaimer: The reviews on this blog represent the independent opinions of our writers and are for educational purposes only. We are not affiliated with any of the companies mentioned. All trademarks and registered trademarks are property of their respective owners. Pricing information is accurate as of the time of writing, based on the public pricing pages of the reviewed products; however, prices are subject to change by the product owners. We recommend checking the companies’ websites for the latest pricing.
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